Queen Marie of Romania: Literature, Art, and Lived Space as Tools for Promoting the Cultural Image of a State

Abstract

This study offers an analysis at the intersection of literary imagology, cultural studies, and cultural diplomacy, examining how the works and activities of Queen Marie of Romania functioned as forms of identity representation and as means of favorably promoting her country’s cultural image. It explores the mechanisms through which her creations – literary, artistic, interior design, furniture, clothing, and photography – shaped perceptions and generated sympathy capital in the West, in line with the concept of soft power formulated by Joseph S. Nye Jr. Queen Marie’s personal charm and cultural influence translated into international prestige for Romania. For example, by integrating elements of traditional Romanian costume into the royal wardrobe, creating a distinctive personal style – the “Queen Marie style”, she became a genuine ambassador of local traditions. Her style can be analyzed not only as an aesthetic expression but also within the context of cultural diplomacy and identity communication. Through painting, writing, fashion, and décor, Queen Marie promoted a refined image of her country, shaping positive perceptions abroad. Her activity in this field remains relevant and can serve as a model for internationally recognized figures who wish to promote the cultural image of the Republic of Moldova.